Thursday, 28 January, 2010 17:53
by Pat Gill
The Shreveport-Bossier Convention and Tourist Bureau was named "Outstanding CTB of the Year" for budgets $750,000 and above. The organization was recognized by the Louisiana Travel Promotion Association during a luncheon, today.
"We are humbled to receive the high honor of CTB of the Year and to be recognized by the state and our peers for our hard work and dedication to growing tourism in northwest Louisiana," said Stacy Brown, tourist bureau president. "Our efforts have strengthened tourism overall and generated increased revenue in taxes for Caddo and Bossier parishes, as well as the state of Louisiana."
Brown accepted the award at the annual tourism conference, which was held in Monroe, Jan. 26-28, during LTPA’s Louey Awards Luncheon. Tourism professionals from all across the state convened annually at this tourism event for professional development.
The tourist bureau’s success can be attributed to leveraged partnerships, fiscal responsibility, consistent branding and marketing, and positive sales efforts. As a result, Shreveport-Bossier: Louisiana’s Other Side has outperformed state and even national tourism trends.
CVB of the year.jpg (344.09 kb)
