NEWS RELEASE
Media Contact
Jessica Oliver
Office- (318) 741-7800
Cell phone- (318) 207-7363
August 18, 2010
Support the fight against breast cancer – August 28th!
(Bossier City, LA) – Breast cancer supporters, survivors, friends, and family will gather at the Little Pink Dress Party hosted by Horseshoe Casino and Hotel, 7-10 p.m., August 28, at the Horseshoe Riverdome to toast Susan G. Komen for the Cure. There will be live music by the Roscoes, hors d’oeuvres, and drinks.
The Little Pink Dress Party will be a night of fun, camaraderie, drink specials, door prizes, dancing, and the list goes on. But more importantly, the special night will foster awareness and support for this serious cause. The party will serve as a kick-off to the 2010 Susan G. Komen Race for the Cure in hopes of generating more supporters, runners, and walkers from around the area. Half of the proceeds from each ticket and drink purchase will benefit the Northwest Louisiana Affiliate of Susan G. Komen for the Cure.
Over the years, the Shreveport Race for the Cure has been quite a success. Last year, 6,000 participants registered for the annual Race for the Cure, and 300 volunteers produced the event. Since its inception, every year has been more successful than the last, and Horseshoe Casino and Hotel is dedicated to doing their part to ensure the success of the local Race for the Cure and organization.
“Horseshoe Casino and Hotel is proud and honored to be a part of the fight against breast cancer. We look forward to many years of supporting this wonderful cause, and we commend the Susan G. Komen Foundation on their enormous efforts and success. We encourage everyone to come out and toast the 2010 Race for the Cure at The Little Pink Dress Party,” says Mike Rich, Senior Vice President and General Manager of Horseshoe Casino-Hotel and Harrah’s Louisiana Downs.
Through events like the Komen Northwest Louisiana Race for the Cure, the Northwest Louisiana Affiliate has invested $1,178,673 in community breast health programs in Northwest Louisiana. Up to 75 percent of net proceeds generated by the affiliate stay in Northwest Louisiana. The remaining income goes to the national Susan G. Komen for the Cure Grants Program to fund research.
General admission is $20 and includes one martini drink ticket. A VIP table is $200 and includes a table of four, four VIP gifts and fashionable themed t-shirts, and two martini drink tickets each. Corporate sponsorship is $500 and includes a table of eight, eight VIP gifts, eight fashionable themed t-shirts, and two martini drink tickets each
Tickets may be purchased by calling 1-888-512-SHOW or visit www.riverdome.com. Corporate Sponsorship tables can be purchased by calling 318-549-4747. Must be 21 or older to attend.
For more information on the Northwest Louisiana Affiliate, call 318-220-7050 or visit www.komennwla.org.